Callisto is a first-to-market broadcast platform which enables sports fans globally to receive voice and video messages from their favourite athlete(s) instantly. The launch of Callisto offers athletes a completely new revenue stream, and for brands, a unique and integrated content partnership opportunity. Alongside the voice and video content Callisto also pulls together an athlete's social media content to create a 'one stop shop' for fans.
Another key USP of Callisto is the ability to syndicate the exclusive voice and video content instantly to other channels (ie: other apps, Web and TV). What this means is that rights holders and event partner brands can have access to this instant, emotive and exclusive content as soon as it's broadcast.
This unique blend of athlete and fan interaction will revolutionise not only the way fans associate with their idols but also how athletes control, communicate and develop their 'brand'.
To discuss Athlete Factor's new 'Callisto' service get in touch and speak with Adam or Ben.
See our promotional video for James Haskell's Official iphone app below:
